2015 old look

2016 logo & package update

Make a splash and an upgrade to Pacific Pro

Pipeline Go was languishing and needed a pick me up.

Brighten the design, pop the logo and lets have some slammin’ fun!

2015 old look

2016 package

Evolution of Aqua-leisure’s most iconic brand

SwimSchool was a product oriented brand that was being challenged
 in the retail space. To turn this around, we must engage the consumer.

Primary focus - parent child interaction

Secondary focus - improve the message and organize the space.